Thrifting is a major interest for the Apartment Therapy community, so I leaned into the popular “starter pack” trend to highlight six essential items for a successful thrifting day. I collaborated with a freelance illustrator to bring this vision to life, resulting in a relatable and highly engaging visual concept that resonated with our audience.

To celebrate National Pet Day at Apartment Therapy, I developed a relatable social media campaign centered on the popular trend of staying in with pets rather than going out. I collaborated with our illustrator to design an engaging, shareable carousel featuring various animals that highlighted the joy of cozying up at home.

I developed a high-performing "hot takes" content series for Apartment Therapy by collaborating with our art team to transform controversial staff opinions into engaging, shareable carousels that drove significant audience interaction.

To build relatability with the Apartment Therapy audience, I focused on normalizing everyday home experiences. By collaborating with a freelance illustrator to create custom spot illustrations, we developed a visual format that became one of our highest-performing Instagram series to date.

For Valentine's Day, I collaborated with our in-house illustrator to create a heartwarming carousel series that celebrates the "love affair" between people and their favorite home decor pieces. By framing everyday homeware as the ultimate partners, we crafted a series of "love letters" that resonated deeply with our audience.

To capitalize on the growing "Apartment Cafe" trend, I collaborated with a freelance illustrator to create an engaging, step-by-step carousel that taught our audience how to recreate the cafe experience at home.

For National Thrift Shop Day, I aimed to celebrate the hobby by designing a visual that complemented a thrifted item. I collaborated with a freelance illustrator to bring this concept to life, resulting in a design that highlights the unique charm of thrifted finds.

To adapt a popular Apartment Therapy article on the art of “hurkle-durkle” for social media, I collaborated with a freelance illustrator to visualize and break down the anatomy of this cozy concept for our audience.

To celebrate Valentine’s Day, I explored the intersection of home life and the five love languages by visualizing how each dynamic manifests in our daily environments. I collaborated with our in-house illustrator to translate these relational concepts into engaging, conceptual designs.

To highlight our community’s love for Little Free Libraries, I developed a concept centered on the popular "take what you need" mental health trend. I collaborated with our illustrator to create this beautiful, shareable design that promotes both community connection and personal well-being.

Building on the proven success of our "hot takes" series, I developed a list of polarizing opinions designed to spark lively debate in the comments. I collaborated with our illustration team to translate these concepts into a highly shareable, visually engaging carousel that maximized audience interaction and reach.

Tapping into the enduring appeal of analogue experiences, I conceptualized an outdoor movie night theme for our social media channels. I collaborated with our illustrator to develop an engaging carousel that captures the cozy, curated essentials required for the perfect open-air cinema experience.