Social Campaigns
Social Campaigns
New/Next List 2026
Objective: Spotlight emerging ideas, creative spaces, and the people shaping what's next in home design for 2026.
In the summer of 2026, I spearheaded the organic social media campaign for Apartment Therapy’s "Next/Next List 2026" editorial package. By spotlighting emerging home design trends across TikTok, Instagram, and Facebook, the campaign generated significant reach & high engagement.
Results at a Glance
3.35m Impressions
•
316k Video Views
•
51.1k Engagements
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1.13% Engagement Rate
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3.35m Impressions • 316k Video Views • 51.1k Engagements • 1.13% Engagement Rate •
Top Performing Posts
204k Reach
9.6k engagements
507k Views
1.7k engagements
104k Reach
7.1k engagements
Own The Holidays
Objective: Position Apartment Therapy as the go-to home and lifestyle brand on social media for festive inspiration, creative DIYs, & holiday home ideas.
From November 1 to December 26, 2025, I led the social media campaign "Own the Holidays" for Apartment Therapy, which infused festive inspiration across TikTok, Instagram, and Facebook. The outcome was impressive reach, engagement, and video views solely through organic content.
Results at a Glance
20.7m Impressions
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4.09m Video Views
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170k Engagements
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1.2% Engagement Rate
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20.7m Impressions • 4.09m Video Views • 170k Engagements • 1.2% Engagement Rate •
Top Performing Posts
3.7m Views
6.4k engagements
573k Views
6k engagements
532k Views
18k engagements
#SmallCoolChallenge
Objective: To get Apartment Therapy’s audience involved with the Small/Cool Contest and engaged through TikTok.
In June 2021, Apartment Therapy hosted "Small/Cool," an interactive event celebrating small-space interior design. To boost engagement and event awareness, I spearheaded a targeted TikTok influencer strategy. By partnering with three creators for a modest $1,100 budget, we launched a contest inviting followers to showcase their own homes for a chance to be featured. This organic, influencer-led approach generated significant traction, resulting in seven high-quality contest entries and substantial audience growth.
Results at a Glance
235.9K hashtag views
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6,292 New TikTok Followers
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235.9K hashtag views • 6,292 New TikTok Followers •
Post Examples
TikTok Contest
Launch Post
Winning Submission
Influencer Partnership