Samantha O'Brochta
Creative digital and social media strategist.
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CV

Download CV | LinkedIn

Work Experience

SOCIAL MEDIA PRODUCER:
Matador Network  Remote  (June 2017 - Present)
-Oversaw social media channels content and community.
-Provided insight, analysis, and strategy for accounts.
-Composed and designed email newsletters.

TRAVEL CONTRIBUTOR:
PopSugar  Remote  (June 2017 - Present)
-Pitched & wrote articles for the travel vertical.

CONTRIBUTING WRITER:
Wetpaint.com  Remote  (June 2017 - July 2017)
-Wrote and edited timely pop culture news stories.
-Posted top performing content to social media platforms.

CELEBRITY SOCIAL MEDIA COORDINATOR:
The Social Edge  New York, NY  (September 2015 - May 2017)
-Community managed celebrity George Takei’s social media.
-Wrote copy & sourced engaging content & for over 12 million fans.
-Edited videos & designed graphics for in-house accounts.
-Utilized Facebook Ads Manager for sponsored testing.

STRATEGIC & CREATIVE PLANNING ASSISTANT:
Ketchum  New York, NY  (June 2015 - September 2015)
-Performed admin tasks for Chief Strategy & Creativity Officer.
-Developed materials for blog posts & speaking engagements.
-Acted as scribe and facilitator during brainstorms.

EVENTS TEAM INTERN:
Leonard Cheshire Disability  London, UK  (February 2015 - April 2015)
-Marketed events through mailings and social media.
-Crafted copy for fundraising and newsletters.
-Collected phone & email surveys for research.

CONTRIBUTING WRITER:
Londontopia.net – Freelance/Telecommute (August 2014 - February 2015)
-Wrote and photographed weekly articles.
-Collected interviews and stories for blog.
-Corresponded from London to US as ambassador.

DEVELOPMENT ASSISTANT:
Lighthouse Mission Ministries – Bellingham, WA (Nov 2013 - May 2014)
-Assisted with event planning and implementation of donor cultivation.
-Brainstormed fresh fundraising and marketing strategies.
-Wrote and designed direct mail publications and e-newsletters.

SOCIAL MEDIA & PUBLICITY:
The Wing Girls YouTube Channel – Los Angeles, CA (Sept 2013 - Jan 2014)
-Managed social media content and promotion of YouTube channel.
-Handled book release publicity and media appearances of talent.

SOCIAL MEDIA INTERN:
Crier Communications – Beverly Hills, CA (Sept 2013 - Nov 2013)
-Created content for social channels.
-Brainstormed various social media promotions and initiatives. 
-Assisted in social media reports and researching trends.

WEB CONTENT INTERN:
thinkLA – Culver City, CA (Sept 2013 - Nov 2013)
-Designed web interfacing, banners, and HTML.
-Assisted in revising and maintaining of events calendar.
-Daily processing, quality assurance and editing of images.

PUBLIC RELATIONS & MARKETING INTERN:
Ryan Stiles’ Upfront Theatre – Bellingham, WA (June 2012 - Sept 2012)
-Photographed and designed promotional materials.
-Ran a campaign to promote shows to college-aged students.
-Managed the Facebook account and other social media platforms.

REPORTING AND PHOTOJOURNALISM INTERN:
The South Whidbey Record – Coupeville, WA (June 2010 - Sept 2010)
-Wrote and photographed stories on local events.
-Learned copywriting and newspaper design.
-Worked closely with editors to pitch story ideas.

Education

UNIVERSITY OF WESTMINSTER 
London, England, UK | 2014 - 2015
Postgraduate Diploma in Creative Writing

WESTERN WASHINGTON UNIVERSITY
Bellingham, Washington, USA | 2009 - 2013
BA Journalism: Public Relations
Minors in Theatre Arts & Photography
Journalism Department Scholar 2013

UNIVERSITY OF CHESTER
Chester, England, UK | Sept 2011 - Dec 2011
International Student Exchange Program

Skills

Photoshop, InDesign, Illustrator, Squarespace, Wordpress, HTML/CSS,
Premiere Pro, Final Cut Pro X, iMovie, Garageband, Microsoft Office Suite,
YouTube, Pinterest, Twitter, LinkedIn, Instagram, DSLR & Film Photography,
Graphic Design, Cinematography, Copywriting, Copyediting, Paid Social,
Buffer, Hootsuite, Events Management

Interests

Travel, Creative Writing, Reading, Blogging, Filmmaking,
Music, Performing Arts, Improv, Sketch & Stand Up Comedy